What’s in a name? Life With God moves beyond broadcasts

David Kochsmeier, Steel City

What’s in a name? Psychology indicates that names are powerful determinates to our behavior. I remember my seminary professor of Marriage and Family Therapy, David Augsburger, using a modified family tree to show the connection between a person and their behavior in one generation and how a namesake in another generation would often live out a similar behavior. I have witnessed this numerous times as I have walked with individuals. It is amazing how they are living the life script of another.

The business world indicates that names are powerful determinates to success. Commonly known as “branding,” the concept couples name recognition with customer loyalty. When a company or product name is widely known for its quality, customers frequently use them. The more usage, the more profit. Makes sense and dollars!

So, what is in a name? This question was recently the focus of discussion at the Life With God Radio Broadcast board meetings. Realizing, as an organization, we have more to offer the community of faith than just a weekly radio broadcast we have changed our name. Our new organization name will be “Life With God Ministries.”

While our primary focus will be on radio programming, we will develop other forms of media (print, internet, speaker services) to connect with people in ways to strengthen their life with God.

The following comments exemplify how Life With God has strengthened individual lives:

“Dear Rev. K., Last evening I was most blessed to hear your renewal message on WDAC.”

“Thanks for the good program…I need to hear the Word of God spoken over and over again.”

“Your gentle program this past week using 2 Corinthians 12:9 surely was a blessing to me…I can’t say how I praised God for your well-chosen words.”

We believe the widening of our focus will enable Life With God Ministries to interact with more people, more of the time. Simply put, with radio, our 30-minute Sunday morning program reaches only a certain audience (the listeners of WNPV 1440 AM) at a specific time (7:30 a.m.). Our new focus will enlarge our audience and be available “on demand” fitting into the time frame of our listeners both new and old.